Networking in Healthcare Events - How it Works
Summary
Networking in healthcare events is crucial for professionals, as it is a people-driven industry that relies on people skills, persuasive power, teaching abilities, and word-of-mouth. Anastomos, India's first healthcare providers’ network, offers resources and support for attending, managing, and marketing healthcare events. The network also offers healthcare networking groups, such as Pin-Up and Directory & Messaging, to help professionals build relationships and strategize.
"The way to get started is to quit talking and begin doing." – Walt Disney
Quite rightly so, networking and healthcare go hand in hand. As a people-driven industry, healthcare is a lot about people skills, gift of gab, convincing power, teaching abilities, and word-of-mouth. With modern healthcare, rapidly becoming both offline and online, networking in healthcare is a NEED more than a choice. Given that, healthcare providers’ networks and similar exclusive platforms come in handy. They fit into your shoes and tell you exactly how to tackle networking events for healthcare professionals, the right way.
5 Secret Ways to Win The Game of Networking in Healthcare Events
Doctors, dentists, therapists, and healthcare technical professionals are not known to be gabby. They have spent most part of their careers studying, solving cases, shadowing seniors, and documenting. Imagine a sudden jump to a party, full of people, who expect you to be the show-stopper. That is what we teach you today.
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Pre-event Research Matters
The best part of today’s healthcare system is its digital footprint. The internet is updated with all the healthcare news and events that are coming up. Thus, you have complete access to brochures, landing pages, and everything related.
Research key attendees, speakers, and organizations before health networking. Use social media platforms and personal connections to know more about them. Identify people you want to connect with and learn about their interests, recent projects, and professional backgrounds. This will help you initiate meaningful conversations. It also saves you small talk. Make a list of 5-10 people you want to meet and write down some personalized conversation starters or questions for each.
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Dress Well; Be Punctual
Don’t judge a book by its cover doesn’t hold good. You need to be presentable at networking healthcare events. Professional outfits and being on time matter. Dressing enhances our self-confidence, but it can also have the opposite effect if not selected appropriately. Dress in a way that makes you comfortable, and confident, and shows professionalism. Aim for a polished, clean, and professional appearance that reflects the event's dress code. Punctuality buys you time right away and sets a good tone for your interactions. Plan to arrive 15-20 minutes early. It gives time to settle in and begin networking before the program begins.
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Be an Active Listener First
You have to be a good listener and have people listen to you. Active listening creates a lasting impression. Show genuine interest in the topic by asking follow-up questions, summarizing major points, and reflecting on what the other person has said. This not only helps you create rapport but also allows you to understand their requirements and how you can help. To make the talk more interesting, try to include personal experience stories.
At networking events for healthcare professionals, follow the "70/30 rule": listen 70% of the time and speak 30% of the time.
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Offer Value; Update your Profile and Prepare your Pitch & Statements
Before attending a healthcare networking event, ensure your online and offline profiles are up-to-date and professional. This is the starting point, networking and healthcare. This includes your resume, business cards, digital profile, and other social media platforms. Your profiles should reflect your current skills, achievements, and interests, and be consistent and accurate across all platforms. Make sure they are relevant to the healthcare industry and the event.
You should prepare a concise pitch introducing yourself, your background, goals, and value proposition. Keep it under a minute and tailor it to the event and audience. Start with your name, current role, and a summary of your healthcare experience and skills. Mention why you're attending and what you're seeking, and conclude with a question or call to action to engage the listener.
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Follow-up Through Social Media After the Event
The healthcare event is not the end of the world. After the event, follow up with the people you met. This may include personalized messages or emails. Mention specific details from your conversation that really left a mark. Including a resource, such as a relevant article or a contact introduction, can make your follow-up more effective. Send follow-up emails within 24-48 hours of the event to keep the subject fresh in their memories.
Networking in Healthcare with Anastomos
Anastomos is India’s first healthcare providers' network, dedicated exclusively to the professional growth of healthcare professionals and firms. Our In-And-Around section is a dedicated platform to explore, market and manage healthcare events. Our team of experts (mostly healthcare professionals) helps in the processes of attending, managing, and marketing the largest healthcare events to a targeted audience. We help conference hosts engage and monitor their attendees and help professionals find the right event of their choice
We also have healthcare networking groups near me. This includes the Pin-Up and Directory & Messaging that come in handy in both pre and post-conference networking, building relationships with retainer clients, and strategizing.
The FOUNDERS and PROFESSIONALS of ANASTOMOS are all healthcare professionals. At some point in our lives, we have all attended, organized, spoken at, or trained at a healthcare conference. So we know both ends of the line and the value of networking in healthcare.
In addition, we have an EXTENSIVE NETWORK of healthcare professionals in India and internationally, which makes outreach simple.
Are you preparing your calendar for forthcoming healthcare events?
Look no further.