Compete, Challenge, Run, and Grow with Newsletters in Healthcare

 

 

Did you know that Schramm J. published an article about ‘How to produce high-quality newsletters’ in the Journal of the American Medical Record Association back in 1987? FYI, newsletters in healthcare aren’t recent. They have been around for a while. However, the modus operandi for healthcare industry newsletters has transformed. Today, newsletters form the cornerstone of email marketing in healthcare and ensure more conversions than many of their counterparts. Are you a healthcare practitioner, entrepreneur, teacher, writer, or enthusiast? Then there is the ultimate guide to starting a newsletter healthcare from experts who are seasoned in medico-marketing.

 

 

What Are Newsletters in Healthcare?

Newsletters are periodic publications, typically sent via email, that contain the latest information on health issues, research, milestones, achievements, and policies. Doctors, dentists, nurses, therapists, caregivers, technicians, entrepreneurs, founders, researchers, academicians, and investors—and anyone remotely related to healthcare can issue newsletters.

 

The key contents of a healthcare industry newsletter are:

 

• Professional Updates: Informing healthcare professionals about recent research, medical advances, clinical guidelines, and continuing education opportunities.

• Patient Education: Provides patients with information on how to manage their health, understand medical conditions, and live a healthy lifestyle.

• Policy and Regulation: Keeping readers updated on changes in healthcare laws, regulations, and policies that may affect practice or care.

• Community engagement entails connecting healthcare providers and patients to community health events, support groups, and resources.

• Promotional Content: New services, treatments, or programs provided by healthcare facilities or organizations. 

 

Depending on your services and offerings, you can choose to add or subtract the contents of the newsletter. 

 

 

The Role of Newsletters in Healthcare

There are many payback benefits of newsletters in healthcare. Here is a detailed list of the top 10 roles of newsletters in the healthcare industry.

 

• It ensures communication with end users without having to spam their inboxes or chatboxes. It is a NOT-ANNOYING way to reach out to patients, clients, collaborators, and other stakeholders in the industry.

• It is a personalized approach and is not up for show for everyone. So you can curate and design the information you choose to share. 

• Personalization builds trust and relationships and reduces attrition

• Expands referral marketing as the end-user can easily share the mail with his professional community and also add personal recommendations

• It is truly pocket-friendly and perhaps the easiest of all medico-marketing strategies.

 

Given that, the best way to start a newsletter is by subscribing to the ones from relevant platforms or firms. Apart from the latest updates, it gets you motivated.  

 

 

When to Start a Newsletter in Healthcare Marketing?

 

While some suggest the earlier the better, our opinions differ. The idea is to establish a streamlined, well-scheduled newsletter that gains subscriptions with minimal unsubscribers.

 

In order to get the ball rolling, here are a few points to consider before starting a newsletter in healthcare marketing:

 

• Start by subscribing to newsletters of experts/platforms that are relevant to your work

• Start with a Thorough knowledge of the Audience 

• Understand your end goal

• Choose your theme/topics to

• Create catchy headlines.

• Format your content, personalize your newsletter

• Analyze your outcomes.

Compete, Challenge, Run, and Grow with the Anastomos Thursday Special Newsletters

 

Team Anastomos published its first newsletter in April 2024. We are happy to announce that the newsletter has 1000+ subscribers already with a ‘NO’ canceled subscription. The newsletter is a gift to all Anastomosians, at no additional cost.

 

Why did Ananstmos decide to start a newsletter for its members within the first six months of its maiden journey? Here is what Dr Chandrika, Founder and Managing Director, Anastomos, says, 

 

“The thought behind the newsletter was simple. We do not wish to spoon-feed or plan the career path for a healthcare professional or healthcare organization. Rather, we want to create a supportive ecosystem that empowers all with the know-how to do so. Our newsletter will do just that–keep you informed.”

 

2 things that stand out in the ‘Thursday Special’ newsletter are an Introduction or a Note from the team that discusses the latest healthcare news or insights and Weekly job updates. We refresh and refill all sections weekly to avoid redundancies and specifically curate every input according to the needs of the members. 

 

Imagine getting a letter about a suitable role right in your mailbox and not having to go through the tiring application process alone. All you have to do is reach out to us, and we will handhold you in the process. The newsletter also has the latest company updates, service announcements, articles, and video updates, and hosts mentors, coaches, or key contributors to the platform. 

 

If you are looking to run & market webinars/ courses/ events on our platform, then the Anastomos ‘Thursday Special’ newsletter could be worth a try. Also, if you are interested in starting your newsletter, sign up with us and let us see how best we can support you.